It’s important that you make your digital transformation logo. But, if you’re someone who designs logos for others, then you should consider the steps below. Whether it’s a digital transformation logo or any other logo, this guide is crucial.
Step 1: Debriefing Of Design
The amount of time and effort required to construct the basis of your logo will vary depending on the customer.
Some clients have a clear idea of what they want and provide you with all the information you need to create it without having to ask.
Some clients, on the other hand, merely know that they need a logo and choose to delegate the rest of the work to you.
As a logo designer, your task at this point is to gather all the necessary information about the project. So, you can create the ideal logo for them.
The following are some questions to ask when obtaining information on logo design:
- What does the business do?
- Who are the firm’s usual clients?
- Who are the business rivals of the company?
- What is the company’s market position in comparison to its competitors?
- Existing design style guides (business colors, typefaces, etc.) do you know about?
Interview your client until you’re confident that you have the answers.
Step 2: Research
This step demands you to learn more about your client’s industry. creating a digital transformation logo, then consider the industry’s historical perspectives. Also, emerging market trends.
This is also an excellent opportunity to complete your visual research. For instance, you can look at your client’s competitors’ logo designs.
If you notice a clear trend in logo designs in your client’s industry, consider whether following the trend will benefit your client’s business.
Step 3: Build the Design Concepts
You can move on to the enjoyable part of the logo design process once you’ve completed your research. So, allow your thoughts to flow freely and write them down.
This is your chance to create that rare combination of amazing graphics and the correct message for your client.
In this step, you’re attempting to condense the various and complex nature of a company into a tiny and basic design. A design that is good-looking on a variety of platforms.
You can ask yourself these questions for each logo design proposal you create:
- Will this logo design suit my client’s needs?
- Will this logo be well-received by the client’s clients?
- How does this logo compare to the others?
Step 4: Feedback and Review
Take a break from your work and return to it later, or perhaps the next day.
Also, focus on the stronger logo design concepts and reject the weaker ones if you have a lot of them.
Then, make modifications and allow the designs to evolve. This is also an excellent opportunity to solicit feedback from colleagues and other designers, as well as your customer.
Step 5: Presentation
It’s time to give your client a formal presentation when you’ve finished your designs.
They may have requested a variety of logos to choose from. But, keeping the number of logo design designs you provide to a minimum works best at this step.
But, as a hired expert, it is your responsibility to consider any feedback they may provide. And, if necessary, rectify any concerns through a design revision process.
If you want your business to grow more than just a logo can do, WalkMe is a great partner to have. WalkMe can help you on your digital transformation journey. So, visit WalkMe today.